A brand is a promise to customers. It’s what they know us for, how they expect us to behave, and how they recognize us. Brands become recognizable by being consistent.
This site will give you the guidance and tools to express the Lenovo brand consistently in everything you do. By building a consistent presence for Lenovo in your work and at every touchpoint, you help drive the brand’s strength—one of our most valuable assets.
Brand framework
Vision
Smarter technology for all
Lenovo’s vision of “Smarter technology for all” means we’re committed to delivering technology that improves human outcomes. We’re not developing tech for tech’s sake; we are purposeful in delivering human-centered innovation.
Mission
To be the leader and enabler of intelligent transformation
In order to achieve our vision, we must become a foundational leader in developing those technologies that make individuals’ lives better, move industries forward, and open up the opportunities that are presented by the intelligence transformation.
What makes intelligent transformation possible?
Advancements in IoT, edge and hybrid cloud, AI, and metaverse solutions are accelerating intelligent transformation. Lenovo is driving this transformation through our 3S strategy:
- Smarter IoT – A smart Internet of Things (IoT) forms the essential texture for our connected world. Devices are becoming smarter: they are always on and connected and can easily collaborate with other devices. They adapt to your needs, with natural language interactions, seamless cloud connection, and enhanced security and privacy protection.
- Smarter infrastructure – Smart infrastructure provides the computing, storage, and networking power to support intelligence.
- Smarter industry verticals – Our customized smart IoT will generate data for select vertical industries. With smart infrastructure’s computing power, the data is sorted, cleaned, and analyzed by our maturing big data tools.
Advantage
(Reason to believe)
We deliver on our promise of delivering smarter technology by taking advantage of our unique strengths.
- A global team reflecting the diversity of our customers
- 35+ years of excellence in developing & delivering transformative products and solutions for all
- A history of delivering technology at an unmatched value
Personality
Purposeful, brave and unexpected
Purposeful in everything we do; Brave in our actions; Unexpected in the category
Audience
Tech optimists
They share a common mindset. They believe in the potential of technology to transform their world, and they know that a global, diverse perspective is critical to real change. They are IT decision makers, consumers and our employees. Tech optimists are a global audience that can be targeted through media segmentation.
