Icons help people understand information faster.
They simplify complex ideas, improve recognition and create a more consistent experience across Lenovo products, services and communications.
Our icon library is evolving
Our iconography is being unified across Lenovo for greater consistency. During this transition, the existing library remains the approved source for marketing and communications.
As the system evolves, some icons may be refined, consolidated or replaced to improve consistency, scalability, and reuse. Updated guidance will be published as the new system becomes available.
Download icon library toolkit and icons
Important note: Brand assets, sonic or visual, cannot be used to train AI models as they are not licensed for that particular use.
Using the icon toolkit
Use the toolkit to browse available icons and find the one you need. Once you’ve found an icon, download the asset from the icon library.
Before creating a new icon
Always check the toolkit first.
- Browse the toolkit to find an icon that fits your need.
- Reuse an existing icon whenever possible.
- Adapt an existing icon before creating anything new.
- Create a new icon only when no suitable solution exists.
A smaller, well-maintained library is more valuable than a larger one.
Icon principles
Every Lenovo icon should communicate clearly, work consistently across applications and contribute to a cohesive visual system.
These principles guide how icons are selected, adapted, and created.
Simple
Communicate one clear idea.
Modular
Build icons from reusable shapes and elements.
Consistent
Follow the shared visual language.
Purposeful
Create icons that provide lasting value.
Flexible
Work across different sizes, formats and applications.
Building icons
Every icon should share the same visual foundation. Icons should use consistent:
- Geometry
- Line weight
- Proportions
- Spacing
- Visual metaphors
Shared foundations help every icon feel like part of one cohesive system.
Base grid – Build icons on the established grid to keep proportions and spacing consistent.
Line weight – Use a consistent line weight across all icons.
Consistent spacing – Keep spacing consistent between elements, especially when shapes repeat.
When and how to use icons
Not every message needs an icon.
Icons work best when they represent enduring concepts, capabilities and features that people will recognize over time. They are not a replacement for marketing headlines, campaign messaging or detailed technical specifications.
Use the examples below to determine when to reuse, adapt or create an icon.
Reuse an existing icon
Feature: Military-grade durability
Why: An approved icon already exists for this feature. Reusing it makes the concept easier to recognize and keeps our iconography consistent.
Principle: Reuse an existing icon.
Modify an existing icon
Feature: AI security
Why: The idea builds on an existing concept. Start with the closest approved icon and adapt it using existing system components.
Principle: Adapt before creating something new.
Create a new icon
Feature: Lenovo water cooling technology
Why: No suitable icon exists, and the concept is expected to be used across multiple products, services or campaigns. Create a new icon using the established visual language.
Principle: Create icons that provide lasting value.
Avoid creating icons for campaign messages.
Headline: “The fastest AI PC we’ve ever built.”
Campaign messages and promotional claims change over time. Use typography and imagery instead. Reserve icons for concepts that have lasting value.
Avoid creating icons for technical specifications.
Feature: 32GB LPDDR5X Memory + 2TB PCIe Gen5 SSD + Intel® Core™ Ultra 9 Processor
Use typography and structured content for detailed technical specifications. Creating icons for individual configurations adds complexity without making the information easier to understand.
Decision checklist
Before creating a new icon, ask yourself:
- Does an existing icon already work? If yes, use it.
- Can an existing icon be adapted? If yes, adapt it.
- Will the new icon have lasting value?
- Will people understand it without supporting text?
Create a new icon only when an existing icon won’t work, the concept has lasting value, and the icon is easy to understand.
