Lenovo Brand World

Make your Lenovo love official.

Become a Lenovo brand advocate!

Do you know our brand personality traits by heart? Do you dream about the intelligent transformation? Do you bleed Lenovo red? Do you rave to your friends about our awesome products and company culture? If so, you might be a perfect fit for our Lenovo Brand Advocacy Program!

Brand Advocacy Program Overview

As a brand advocate, you are:

  • Enthusiastic about learning more about our brand 
  • Ready to embrace our brand personality (purposeful, unexpected and brave) and demonstrate these traits in your daily work no matter which function you might be in 
  • Eager to provide feedback about your brand experience and help identify ways to better communicate the Lenovo brand with our internal and external audiences

Your mission:

  • Raise awareness of the Lenovo brand standards
  • Help ensure company-wide adoption of our branding
  • Create two-way brand conversations
  • Form a community that advocates for our brand

Here’s how it works:

  • You will complete brand challenges that provide you opportunities to learn more about the Lenovo brand and how to apply it correctly in your daily work
  • You will help promote the Lenovo brand standards within your teams and business units
  • You might be invited to panel discussions or focus groups to share your brand experience and help improve the way we communicate the Lenovo brand with internal and external audiences
  • Last but not least, you will be rewarded with Lenovo Reward Points, products and/or merchandise upon successful completion of each of your assigned challenges

Ready. Set. Advocate!

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