Use audio consistently to strengthen our brand.
Just as we use consistent logo, typography, and color systems, our audio should reflect a recognizable sonic identity.
Our sonic identity includes:
- The brand mnemonic
- A library of approved music tracks
- Guidance for creating original music
Use these elements together to create a consistent and recognizable sound across touchpoints.
Download sonic assets
Important note: Brand assets, sonic or visual, cannot be used to train AI models as they are not licensed for that particular use.
Sonic assets
Brand mnemonic
6 notes. One unmistakable signature.
The mnemonic is our core audio signature. It should be used consistently to build recognition across markets and formats.
Use the mnemonic as follows:
- Include it in all video end bumpers over 10 seconds
- For videos under 10 seconds, use the static end frame for 1 to 2 seconds
- For non-visual use (e.g., podcasts), use the audio-only version
English brand mnemonic
Mandarin brand mnemonic
End bumpers
For videos over 10 seconds, use the full sonic logo at the end
Ensure the transition from your content into the end bumper feels smooth and intentional
Sonic logo end bumper
Use the 3-second version exactly as provided. Avoid altering elements.
Sonic logo + URL
Use when a URL is required. Follow guidance for placement, animation, size, and duration.
Static end bumper
Use for videos under 10 seconds. No audio or animation.
Brand thematic
Our brand anthem.
The thematic is the fullest expression of our sonic identity. It is built from our mnemonic and reflects the rhythm and energy of our brand.
Use it for:
High-visibility moments such as events and ceremonies
Commercials, presentations, and special content
A reference point when commissioning or selecting music
Brand thematic
Music library
Our music library includes brand tracks built to reflect our sonic identity.
Use these tracks as your primary audio source.
Avoid using stock music that doesn’t align with our sonic identity.
Track variations
- Each track includes one full-length version and two cutdowns
- Tracks may be edited to fit your content
- Always keep the mnemonic at the end
Mood categories
Mood 1: High energy
Use for sizzle reels, event highlights, and openings
A Thousand Echoes
2:09 min
ChaChing
2:00 min
Checkered Flags
1:29 min
Exploding Stars
2:09 min
Full Throttle
2:06 min
Mad Love Sequel
2:01 min
Runaway Dream
2:04 min
To the Moon and Back
2:54 min
Mood 2: Medium energy
Use for product videos, voiceover content, and event environments
After Dark
1:57 min
Fresh Start
2:08 min
Happy Altitude
2:05 min
Lime Twist
1:56 min
Opening Night
1:51 min
Smarter Anthem
0:60 sec
Westside Funk
2:07 min
Wherever You Go
1:57 min
Mood 3: Light energy
Use for interviews, instructional content, and internal presentations
Crimson Sand
2:06 min
Great Night
2:00 min
Pacific Blue
2:22 min
Shadow Dancers
2:02 min
That Summer
2:03 min
Extended playlists
Two longer compilations are available for continuous playback.
Use them for:
- Event environments (pre- and post-event)
- Conference calls and meetings
- Livestream pre-show and post-show
These playlists provide a simple way to extend our sonic identity across longer experiences.
Compilation v1
21:26 min
Compilation v2
20:06 min
Ringtone
The ringtone is an extension of our sonic identity.
Use it across everyday touchpoints.
Looped ringtone v1
0:19 sec
Creating original music
If the library doesn’t meet your needs, create original music that aligns with our sonic identity.
Start with the thematic as your creative foundation.
Using the mnemonic
- Ensure transitions into the mnemonic feel natural and intentional
- Use tracks in the same or complementary keys when possible
- If not, include a pause to give the mnemonic clear sonic space
General guidance
- Focus on the feeling and intent, not specific instruments or genres
- Ensure the result aligns with our overall sonic character
Sonic identity tone
Our sonic identity should reflect our brand: purposeful, unexpected, and brave
Ensure music feels:
- Thoughtful and intentional
- Distinctive and engaging
- Confident and forward-moving
Avoid music that feels:
- Generic or lifeless
- Overly dramatic
- Static or uncertain
Sonic building blocks
Use these elements as guidance when selecting or creating music:
1 Arrangement
How different parts of a track are structured over time.
Examples: verse/chorus, intro/outro, or evolving sections.
Aim for: clear progression that feels intentional and engaging
A moves from playful to more thoughtful
B builds into a more energetic, celebratory moment
2 Rhythm
The pattern of beats and timing that creates the groove.
Aim for: forward-moving rhythms that feel natural and engaging
A uses a steady, consistent beat
B uses a more syncopated, dynamic rhythm
3 Melody
The main sequence of notes that carries the tune.
Aim for: simple, memorable melodic ideas
A reflects the core Lenovo melody
B supports the melody with additional layers
4 Tempo
The speed of the track.
Aim for: a tempo that matches the energy of the content
A uses shorter subdivisions for a quicker feel
B uses faster subdivisions for more energy
5 Harmony
The combination of notes that create mood and tone.
Aim for: harmony that supports the intended emotion
A feels uplifting and positive
B feels more thoughtful and reflective
6 Timbre
The character or quality of a sound.
Aim for: sounds that feel human, distinctive, and expressive
A has a smooth, warm tone
B uses brighter, metallic accents
7 Style and genre
The overall musical style.
Examples: electronic, orchestral, hybrid.
Aim for: modern, hybrid styles that feel distinctive
A blends electronic and organic elements
B uses a modern orchestral approach
8 Texture
How layers of sound combine overall.
Examples: light, dense, smooth, or rhythmic.
Aim for: texture that adds depth without overwhelming
A uses warm vocal textures
B uses layered percussion and human sounds
Helpful guardrails
Using the mnemonic at the end
Use this approach:
Ensure a smooth, natural transition into the mnemonic
Use compatible keys where possible
Allow space so the mnemonic is clearly heard
Avoid:
Abrupt or dissonant transitions
Overlapping or crowding the mnemonic
Letting other audio continue past the mnemonic
Using the mnemonic at the start
Use this approach:
Give the mnemonic its own space before the main track
Use a short pause to create a clear transition
Avoid:
Solution
Starting the main track too quickly
Pairing the mnemonic with incompatible audio
Creating a jarring tonal shift
Key takeaway
Use our sonic assets consistently.
Prioritize clarity, recognition, and smooth transitions to build a strong and unified brand sound.
