Attribution

A trademark followed by a ™ or ® or other trademark attribution statement puts the public on notice of our and our third party licensors’ trademark rights. Trademark rights can last forever, but incorrect use can result in trademark rights being lost. Lenovo protects its important properties and that of its partners by using a trademark attribution statement – instead of marking all uses of individual marks with trademark notice symbols. A copyright notice or statement (e.g., © 2024 Lenovo) gives credit to, or attributes the creator or owner of a work from whom it has been borrowed, whether it’s text, an image, a video or other item.​

Appropriate trademark and copyright notices and/or attribution statements should be included on all materials wherever space permits. The statements/notices may be omitted from small promotional merchandise (e.g., pens, coffee mugs), small-format digital layouts, and other layouts where the statements/notices would be hard to read, or be overly distracting (e.g., building signage and events).​

There are several variations of the logo lockup depending on application, positioning, and orientation. There are two primary and two alternate versions of the Lenovo logo lockup. The vertical logo is our preferred application of the Lenovo logo. And so, whenever possible, use the primary version of the logo lockup and only use the alternate version when space restriction dictates its use.​

The text “Smarter technology for all” should never be recreated to align or stack differently than the versions provided. ​Do not recreate any element of the Lenovo logo lockup. Always use the logo files that are available.​

The Lenovo logo lockup examples are shown on a deep or pale smarter gradient background. Please determine the most legible version for your application.

The Lenovo logo lockup examples are shown on a deep or pale smarter gradient background. Please determine the most legible version for your application.

In LIMITED cases, for example, single color print applications, laser etching, material emboss, the single color Lenovo logo, and logo lockup can be used. When a single color is required our order of preference is:

1. Single color red
2. Single color white
3. Single color black

To access these versions, contact the Brand Help Desk with the required use case explanation.

Our Lenovo logo lockup is brought to life in digital moving media end bumper animations.​ For variations and guidance of the end bumper animations please visit the Sonic identity page.

To ensure consistency across our communications, we have fixed wordmark positions for our product wordmarks and Lenovo logo.

Product wordmark positions allow for a flexible layout while maintaining a level of consistency. There are two types of positional options.

• Product wordmarks may be placed against the left-hand margin and positioned anywhere along the vertical suitable to the layout.
• Product wordmarks may also sit aligned within the copy grid and positioned anywhere along the vertical suitable to the layout.

To determine the size of the Lenovo logo lockup for standard print applications, use the following equation:

Shortest edge measurement / 5 = minimum vertical Lenovo logo height.

Ex: 8.5” / 5 = 1.7” (Remember that the minimum size allowed for the Lenovo Logo is 20mm (0.79”) unless otherwise noted.)*

When sizing the product wordmarks and Lenovo logos use the following principles:

1. Set all four margins to the width of the Lenovo logo or use the grid system to establish the margins
2. Refer to the “Lenovo logo height” shown below for standard Lenovo logo size and scale subbrand wordmarks appropriately by the guidelines.
3. Maintain the relative size relationship between the subbrand wordmark and Lenovo logo wherever possible. This will ensure the right balance between the corporate and subbrand on all non-standard format applications.
4. Maintain all clear space rules for specific subbrand wordmarks.
5. The “Smarter technology for all” lockup should be used in all layouts unless size is prohibitive (minimum height = 100px).
6. Refer to the examples shown throughout these guidelines as a guide.

For common print size applications view the table below for quick predetermined minimum logo sizing.

To determine the size of the Lenovo logo lockup for digital applications, use the following equation:

Longest edge measurement / 5 = minimum vertical Lenovo logo height.

Ex: 800 px / 5 = 160 px (Remember that the minimum size allowed for the Lenovo Logo is 100 pixels unless otherwise noted.)*

Non-standard format sizes
For help determining sizing for nonstandard formats, please contact Brand Help Desk.

Partnerships

When positioning branding elements (i.e., subbrand wordmark, alliance partner branding, etc.) in a composition, consider hierarchy and the overall composition. The example shown is representational, with possible locations of branding elements and the Lenovo logo lockup.

• The Lenovo logo lockup should be used on all communications unless the asset size doesn’t leave room for the logo lockup (i.e., email and web banners).
• Only use the Lenovo logo when cobranding with distributors and resellers.

When a partner or alliance requires a technology lockup, work with your alliance partner for external brand requirements.

• Technology lockups can be used when working with limited space.
• When creating a technology lockup, always use the Lenovo subbrand wordmark and the ‘+’ sign, ensuring equal sizing.
• Do not add a descriptor to the subbrand wordmark or use regular text in the technology lockup.

The Lenovo identity should always be retained unless the legal relationship states otherwise. Follow these basic rules for successful applications:

• Always use a horizontal, signature red Lenovo logo with sponsorship opportunities.
• Always follow the Lenovo logo’s clear space guidance when other elements, typography, logos, etc. are present.
• Always use a simplified description centered above or below the logo when possible. Linear elements can be used to separate the text and logo if clear space guidance is followed.
• Always use Lenovo brand typography when possible.
• Never use the Lenovo logo as a replacement for a word in a sentence, statement or headline.
• Never use the Lenovo logo lockup.