Branded merchandise helps create consistent brand experiences across events, programs, and everyday interactions.
Use this page to access merchandise resources, event items, and custom order support.
Contact the Brand Help Desk with questions about merchandise applications.
Lenovo lanyards
Use the ready-to-produce lanyard templates for events and everyday use.
Additional variations are available in the event toolkit.

Download the lanyard template and merchandise toolkit
Brand store

Brand Fuel is our preferred partner for promotional merchandise and engagement products.
The Lenovo Brand Store features a curated collection aligned to our visual identity, color palette, and sustainability standards.
Custom or one-time orders
For custom merchandise, contact Alex Stowe.
Before placing an order, review the Merchandise & Apparel Toolkit for guidance, best practices, and creative inspiration.