Our brand documents are pieces of our brand that have not yet been incorporated digitally into our site.
If using one of these documents, please keep in mind that information at the time of the published date is relevant and future updates may be available. These documents are available as design guidance and resources for expressing the Lenovo brand in extended touchpoints.
For questions about these documents, email the Brand Help Desk.
Download toolkits
Important note: Brand assets, sonic or visual, cannot be used to train AI models as they are not licensed for that particular use.
Brand toolkits
Updates to our additional guidance documents and toolkits are in-progress. For immediate needs that Brand World cannot solve, contact the Brand Help Desk.
Our brand toolkits are specialized guidance combined with production-ready assets to use in implementing your latest and greatest idea. These documents should be used in addition to the information on this site to express the Lenovo brand in extended touchpoints. Please keep in mind that information at the time of the published date is relevant and future updates may be available.
Resources
These outside resources are additional marketing strategy documents that are supplemental to the Lenovo corporate brand.
The Lenovo “Cake” design system utilizes foundations from Lenovo branding and meets WCAG 2.2 accessibility standards. It was developed to improve cohesion and drive experience standards for all Lenovo customers.
Comprehensive guidelines for achieving a consistent and impactful Lenovo retail experience worldwide. This playbook includes a catalog of Lenovo-branded furniture to effectively showcase products and tools to boost customer engagement and enhance the in-store experience. Have questions? Contact Marco Gatti.
