Pale gradients
Text will auto-adjust to purple to ensure legibility and accessibility against the background.
Deep gradients
Text will auto-adjust to white to ensure legibility and accessibility against the background.
Brand imagery
Text will auto-adjust to white to ensure legibility and accessibility against the background.
Tips for compelling copy:
- Keep your headline short, bold, and impactful.
- Use the subhead to add supporting details; a strong subhead can turn a quick scan into engagement.
Overlay
If your headline is hard to read, add an overlay to your image. Overlay transparency will not exceed 30% to maintain image visibility and color integrity. Overlays cannot be applied to alpha pattern gradients. These limitations ensure the visual consistency of our color palette.
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