Lenovo Brand World

 

Pale gradients

Text will auto-adjust to purple to ensure legibility and accessibility against the background.

Deep gradients

Text will auto-adjust to white to ensure legibility and accessibility against the background.

Brand imagery

Text will auto-adjust to white to ensure legibility and accessibility against the background.

Tips for compelling copy:

  • Keep your headline short, bold, and impactful.
  • Use the subhead to add supporting details; a strong subhead can turn a quick scan into engagement.

Overlay

If your headline is hard to read, add an overlay to your image. Overlay transparency will not exceed 30% to maintain image visibility and color integrity. Overlays cannot be applied to alpha pattern gradients. These limitations ensure the visual consistency of our color palette.

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