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Recent additions & updates
Below is a list of recent site updates with direct links within Brand World. If you’re looking to answer a question, check out our FAQ.
The Brand World navigation is now organized into three categories:
- Core elements: These are the fundamental components of the Lenovo brand identity.
- Applications: This section includes templates, branding resources, and examples of how to implement the brand using our core elements.
- Support: Here, you will find news, training resources and answers to frequently asked questions about the brand.
2025 bi-monthly desktop calendar collection
Updates include one additional individual track, two combined tracks and a new brand ringtone to our sonic assets.
We updated our brand pages to specify what “Smarter technology for all” means and how our subbrands bring that vision to life.
We also added smarter messaging and resources to our personality page to demonstrate what it means to be purposeful, unexpected and brave.
Check out our latest tone of voice guidelines for clear examples and tips to keep your writing on-brand.
Our new video style guide will help you create thoughtful and cohesive videos across all marketing and communication materials.
Our new infographic toolkit provides a seamless process for crafting engaging, accessible and uniform infographics.
Our new starter template, slide library and toolkit are a streamlined approach to making on-brand and accessible presentations.
We’ve added four new bespoke images and three cinemographs to the brand image library. All assets expire on January 6, 2027.
Our new illustrative style communicates our mission to be a diverse and inclusive brand. Use this style in compositions where a playful or stylized tone is required, or for abstract concepts that are challenging to capture in photography.
We’ve expanded the icon library, including new icons in diversity and inclusion, environment and sustainability, healthcare and more.
