Gradients and alpha blocks create depth, structure, and a recognizable Lenovo visual language across brand experiences.
Download gradients and alpha blocks
Important note: Brand assets, sonic or visual, cannot be used to train AI models as they are not licensed for that particular use.
Gradients
Use gradients to create visual focus, support storytelling, and elevate the Lenovo brand across applications.
Our gradients are crafted from the Lenovo color palette, bringing atmosphere, movement, and focus to a composition.
Smarter gradients
Smarter gradients are custom freeform gradients. They can be used independently or paired with alpha blocks depending on the needs of the composition.
Pale variations
Curious
Wonder
Creative
Deep variations
Passion
Ambition
Knowledge
Alpha blocks
Alpha blocks are a core Lenovo visual element used to create structure and recognizable brand compositions.
The alpha blocks reflect the modular nature of Lenovo’s solutions. Derived from geometric forms within the Lenovo wordmark, alpha blocks form a flexible system that can be used individually or in combination to create cohesive, distinctly Lenovo layouts.
Isolation of the wordmark
Abstraction of shapes
Geometric exploration
Alpha blocks
Alpha block variations
Alpha blocks can be used individually or combined to create a range of structural layouts. These variations scale from subtle accents to more prominent compositional elements.
The variations below illustrate the most common configurations used across Lenovo applications.
1x1: Individual blocks
1×1 blocks are used for subtle structural support within a layout.
L
E
N
O1
V
O2
1x2: Paired blocks
Paired blocks introduce directional flow and visual rhythm.
LE
EN
OV
VO
OL
1x3: Core combinations
1×3 combinations are the core common and recognizable configuration used to create strong visual rhythm.
LEN
ENO
OVO
1x6: Extended combinations
1×6 combinations are used for larger applications to anchor layouts and create stronger visual presence.
LENOVO
How to apply
Use the guidance below to apply alpha blocks consistently while allowing flexibility for different formats and needs.
Core principles
- Use alpha blocks as a supporting layer, not the primary message
- Preserve the integrity of each block’s shape and proportions
- Aim for a balanced composition that supports content
- Maintain clear hierarchy and legibility across the layout
Alpha block attributes
Orientation and alignment
- Use horizontally in landscape formats
- Rotate 90° counterclockwise for portrait formats
- Align left, right, or center depending on composition
- Place blocks where there is less visual competition
Cropping
- Alpha blocks do not need to fit perfectly within a frame.
- Cropping is allowed when needed
- Adjust based on layout and composition
Usage with smarter gradients
Use this approach when you want to add a branded layer without overpowering content. Let either the gradient or the alpha blocks lead the composition, not both. In general, alpha blocks should not be placed over layouts with dense copy or high complexity.
Step 1 – Start with a gradient and adjust it to fit the composition
Step 2– Place alpha blocks on top as a structural layer
Step 3, Deep gradients – Use Soft Light blending mode, up to 35% opacity
Step 3, Pale gradients – Use color burn blending mode, up to 25% opacity
Flexibility
The alpha block system allows for controlled variation when applied thoughtfully.
- Start with approved alpha block combinations whenever possible
- New combinations may be explored when they maintain consistent spacing, alignment, and visual balance
- Scale, placement, and orientation may be adjusted to support the layout
- Alpha blocks can be used across different background treatments within the Lenovo color palette
When to review
If your application moves beyond the default system, use these checks:
- Does it maintain the visual rhythm of the system?
- Does it feel recognizable as Lenovo?
- Does it support the content rather than compete with it?
If you’re unsure, submit for a quick brand review.
Applications
Examples of how to use our alpha pattern and smarter gradient combinations in Lenovo experiences like corporate communications and social media.
Common mistakes to avoid
These examples highlight common misapplications of the alpha block system. Avoid these approaches to maintain clarity, consistency, and brand recognition.
Avoid unapproved repeating patterns
Use infill applications selectively
Preserve the integrity of the Lenovo logo
Preserve the integrity of alpha block shapes
Use consistent color and transparency for alpha blocks
Avoid creating new graphics from alpha block elements
Maintain the proportions of alpha blocks
Avoid creating patterns from products or brand assets
Email the Brand Help Desk for approval of any patterns that are not within our brand library.
